Global Sports and Energy Drink
Market is expected to grow at a significant CAGR in the upcoming years as the
scope and its applications are rising enormously across the globe. Sports and
energy drinks can be anything from sports beverages to vitamin waters to highly
caffeinated drinks. This is a growing beverage industry, mainly marketed to
children and adolescents. Sports drinks are the type of soft drinks that are
known to help athletes to optimize hydration before or after physical activity
and improve performance. These drinks are rich in carbohydrates, minerals,
electrolytes and flavors. In contrast, energy drinks are obtained from sugar
such as sucrose, glucose and are usually loaded with caffeine. Red Bull or
Monster contains high concentration of caffeine that increase alertness.
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Prominent factors that are
playing major role in the growth of Sports & Energy Drink Market are,
rising use of natural ingredients for making energy drinks, and rising health
concerns towards the consumption of energy and sports drinks. Moreover,
manufacturers are concentrating on innovating new products to maintain their
leading position in the market. On the other hand, rising number of obesity
cases is a factor restraining overall market growth.
Sports and Energy Drink Market
is segmented based on top brands, distribution channel, and region. Sports and
Energy Drink Market is classified, by top brands into Energy Drinks (Red Bull
and others), Sports Drinks (PowerAde, Gatorade, and others). Energy drinks
segment accounted for the largest market share of Sports and Energy Drink
Market and will remain dominant in the upcoming years. The reason being,
growing demand of energy drink among young population, rise in new varieties
and types of energy drinks, and rising innovation in taste and flavor’s.
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