21 September 2018: Global Billboard
Market is expected to grow at a moderate CAGR in the forthcoming
period. Billboards serve commercial significance in creating a brand value for
a product and shapes consumer attitudes. With the attention span less than
thirty seconds for consumers, a digital billboard must be captive to the
consumer’s eye. Also, the billboard needs to be suffice in enough information
required to exhibit the pros of the product. Travelers are much impressed with
digital billboards immediacy and ability to communicate timely and relevant
information.
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The
top performing brand categories comprises entertainment, gaming, quick-service
restaurants, recreation and televised sporting events. Digital billboards
extensively cater to the branding needs and also are much impressive to the
consumers. Overall, billboards can affect economic prosperity with a median
indicating market performance and indicators for sale of particular product. Driving
factors responsible for the growth of billboard market includes rise in
commercials and innovative methods to demonstrate commercial value about a
product. Also, the growth in consumer base and educational importance also adds
to the market growth.
 |
| Billboard Market |
Based
on segmentation by product, the billboard market includes bulletin, poster,
leased displays, street furniture, urban fixture displays and transit displays.
Based on segmentation by industry, the billboard market includes aerial
advertising, billboard-display advertising, display advertising, indoor
advertising, outdoor advertising, transit advertising and store-display advertising.
Geographically,
billboard market spans North America, Latin America, Europe, Asia-Pacific,
Middle-East and Africa. APAC market dominates the global market scenario owing
to increasing dominance of commercials and digital platforms. Europe and North
America market is also expected to grow in the forthcoming period due to
significant proliferation of commercial ads and growth in number of digital
platforms. MEA regions also account for a significant share in the global
market owing to increasing importance of commercials. The key players in the
billboard market include Times, New York Times, Adams Outdoor Advertising,
Jcdecaux, Bell Media, Captivate Network, Clear Media, CEMUSA, EPAMEDIA.
Market Segment:
Geographically, this report is segmented
into several key Regions, with production, consumption, revenue (million USD),
market share and growth rate of Billboard in these regions, from 2013 to 2025
(forecast), covering
•
North America
•
Europe
•
China
•
Japan
•
Southeast Asia
•
India
Global Billboard market competition by
top manufacturers, with production, price, revenue (value) and market share for
each manufacturer; the top players including
•
Daktronics
•
Unilumin
•
Absen
•
Liantronics
•
Barco
•
Watchfire
•
Leyard
•
Lighthouse
•
Sansitech
•
AOTO
On the basis of product, this report
displays the production, revenue, price, market share and growth rate of each
type, primarily split into
•
LED Billboard
•
Traditional Billboard
On the basis of the end
users/applications, this report focuses on the status and outlook for major
applications/end users, consumption (sales), market share and growth rate for
each application, including
•
Indoor
•
Outdoor
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