Global
gift
card market is anticipated to witness an exponential growth in the
forecast period. A gift card, also termed as “Gift Certificate”, or “Gift
voucher”, is a prepaid stored-value money card typically issued by a bank or
retailer to be used as a substitute to cash for purchases within a specific
store or related businesses.
The
factors that propel the growth of the market include rising demand for gift
cards among businesses and corporates, extensive acceptance of gift cards among
consumers, soaring acceptance of gift cards as corporate incentives, widespread
desirability of gift card programs among businesses, and improving brand
consciousness and attracting new clients. Gift card market is anticipated to
expand at a significant CAGR of 14.8% in the upcoming period as the scope,
product types, and its applications are increasing across the globe.
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Market
could be explored by product type, application, industry vertical, and
geography. Market could be explored by product type as E-Gifting, Universal
Accepted Open Loop, Restaurant Closed Loop, Miscellaneous Closed Loop, and
Retail Closed Loop. The “E-Gifting” segment led the gift card market in 2017
and will continue to lead in the forecast period. The key factors that may be
attributed to the growth of the market includes increasing convenience
experienced by the consumers and digital literacy across the globe.
The
key applications that could be explored in the market include Coffee Shop,
Department Store, Restaurant, Entertainment (Music, and Movie) and Other. The
market could be explored based on industry vertical as Corporate and Retail
Institutions. The “Corporate” segment led the market in 2016 and will continue
to lead in the forecast period.
The
market could be explored based on sale channel as online retail stores, bricks
and fintech companies, mortar stores, and other channels. The “Retail store and
Online store” segment led the market in 2015 and will continue to lead in the
forecast period. The key factors that may be attributed to the growth of the
market includes growing inclination of customers towards online retail stores
to simply relate numerous rewards and offers related with gift cards and make
purchase choice in less time.
Market Segment:
The various contributors involved in the
value chain of Gift Card include manufacturers, suppliers, distributors,
intermediaries, and customers. The key manufacturers in the Gift Card include
•
epay Worldwide
•
Incomm
•
Blackhawk Network
•
Cashstar
•
iTunes Card Delivery
•
My Gift Card Supply
•
Game Card Delivery
•
Pro Game Cards
•
Cardscode.com
Market size split by Region
•
North America
•
United States
•
Canada
•
Mexico
•
Asia-Pacific
•
China
•
India
•
Japan
•
South Korea
The key points of this report are:
•
To study and analyze the global Gift Card market size (value & volume) by
company, key regions/countries, products and application, history data from
2013 to 2017, and forecast to 2025.
•
To understand the structure of Gift Card market by identifying its various
subsegments.
•
To share detailed information about the key factors influencing the growth of
the market (growth potential, opportunities, drivers, industry-specific
challenges and risks).
•
Focuses on the key global Gift Card manufacturers, to define, describe and
analyze the sales volume, value, market share, market competition landscape,
SWOT analysis and development plans in next few years.
•
To analyze the Gift Card with respect to individual growth trends, future
prospects, and their contribution to the total market.
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