The
global media
planning software market is expected to display higher growth rate over
the next five years. Rapid surge in media planning software market is credited
to the increasing demand for cloud-based media planning applications.
Increasing penetration of smartphones, tablets and other handheld devices is
expected to fuel market demand for media planning software over the forecast
period.
Increasing
adoption of advanced media planning software along with event planning tools to
calculate & evaluate media plans are predicted to foster market growth in
the upcoming years. Globally, market to grow at a CAGR of 10.01% in the
forecast period, providing numerous opportunities for industry participants to
invest in research and development of the media planning software market.
Request a Sample Copy of This Report @ https://www.millioninsights.com/industry-reports/media-planning-software-market/request-sample
In
addition, early adoption of media planning software offer implementation of
proper standards and synchronization of business processes across the company.
The media planning software is capable of creating the layouts and calculations
in a template form. These layout and templates are exported via business unit.
Growing importance of cloud-based media planning software among large-scale
enterprises and small & medium-sized businesses is the key market trend
associated with media planning software industry.
Several
advantages of media planning software include development of comprehensive
media billing and workflow system, and generation of layouts & business
templates. Development of advanced media planning software solutions such as
Bionic and Advantage are anticipated to boost market demand over the coming
years. Additionally, use of Bionic and Advantage as complementary products are
expected to favor market growth over the forecast period. Lowered cost and
increasing awareness among small enterprises are estimated to offer new market
revenue for media planning software market over the next five years.
The
market is broadly categorized into three major segments based on the product
type such as web-based software solutions, cloud-based software solutions and
on-premises software solutions. Cloud-based software solutions segment is
growing rapidly in the substantial revenue generation in the last few years.
Growing popularity of cloud-based software solutions segment is attributed to
the increasing demand from Asia-Pacific region.
View Full Report with TOC @ https://www.millioninsights.com/industry-reports/media-planning-software-market
Market Segment:
This report studies the global Media
Planning Software market, analyzes and researches the Media Planning Software
development status and forecast in United States, EU, Japan, China, India and
Southeast Asia. This report focuses on the top players in global market, like
•
Mediatool
•
Bionic
•
SQAD
•
Strata
•
Centro
•
MediaLink Software
•
SAP
•
comScore, Inc
Market segment by Regions/Countries,
this report covers
•
United States
•
EU
•
Japan
•
China
•
India
•
Southeast Asia
Market segment by Type, the product can
be split into
•
Software
•
Web-based and Cloud-based
No comments:
Post a Comment